Brand Development, Project Management, Design, Print, Digital & Web
(Treatment Brochure, Stationery, Gift Card, Leaflets, Social Media Campaign Tiles, Email Marketing Shots and a Website linked with the Fresha booking system)
Tranquillity Beauty & Hair Salon Spa is situated within Club Kingswood's Health and Fitness Club, in Essex. They provide a serene and calming atmosphere to help you unwind and destress. Their services include Facials, Massages, Body Treatments, Nails, Brows and Eyelashes, Skincare and Spa Days, along with a professional Hair Salon and Barbers.
• To develop their visual identify further. With only a logo to work with, a colour palette needed defining, along with establishing the font usage. To assist in keep all materials consistent. No matter who produced them!
• To improve and promote consistency throughout their business, its marketing strategies and communication materials.
Following an initial meeting with the owner and managers of Tranquillity Beauty & Hair Salon. It was clear how to proceed and plan the overall project with a logical progression.
Starting, as always with the logo, which they didn't want to change, I explored the potential colour-ways and font usages, that would start to give this business a soft, warm and friendly feel, whilst also expressing their professionalism combined with a touch of class!
Several options were provided to the client to assist them in visualising the potential outcomes and with the options ultimately helping them making an informed, confident decision on how to move forward.
Once the identity had been agreed, it was an easy process to roll this creative out and to refresh the current marketing assets the client had accumulated.
From Tranquillity's price list / brochure, on-site roller banners, posters and leaflets to appointment and gift cards, and more recently social media campaign tiles and a newly designed and built website linking up to their Fresha and Square Up accounts.
Just starting out? Or established and in need of a refresh to your public image and marketing materials?
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