Brand Development, Design, Print, Web & Social Media
(Members Packs, Timetables, Voucher Sheets, Rate Cards, OOH and On-Site Advertising, Wallpaper, Roller Banners, Social Media Tiles, Website Design)
I began working with Club Kingswood in 2019 following projects for their onsite Beauty Spa and Hair Salon.
Club Kingswood is a premier health and fitness club in Essex, offering a comprehensive range of facilities including a top-tier gym, fitness classes, squash, racket sports, pool, sauna, beauty and hair services, a nursery, social spaces, and more.
Though established, the club lacked a cohesive marketing toolkit. Their existing logo and sketchy brand guidelines led to inconsistent and unprofessional marketing materials that didn’t reflect their premium market position.
They needed clear, consistent visual identity management and ongoing marketing design support to match their size and professionalism.
Developed strong, clear brand guidelines to unify all marketing efforts.
Collaborated closely with directors and managers to define a refreshed brand identity and tone.
Prioritized revitalizing out-of-home (OOH) advertising — bus stop ads, roundabout signage, and outdoor banners — placed strategically around the local area to boost visibility.
Gradually transformed the club’s entire marketing suite with consistent branding and design, from printed materials to digital campaigns.
Transformed every member touchpoint with cohesive, professional design: member packs, vouchers, rate cards, timetables, leaflets, posters, roller banners, social media assets, and the club website (clubkingswood.co.uk).
Established a strong, consistent brand presence that supports the club’s premier status and marketing objectives.
Delivered ongoing design support that helps the club stay ahead with fresh, managed visual communication.
Got a health or fitness business that needs a consistent, easy-to-manage visual identity and marketing support? Let’s talk.
Contact me to discuss your project.
Website Design & Build
Copyright © 2025 lara rankoff- ReFLECT DESign LTD - All Rights Reserved.