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Reflect Design
  • Home
  • About me
  • Services
  • Portfolios
    • Recent Projects
    • Archived Projects
    • Website Design
    • Logo Design
    • Client List
    • Testimonials
  • Contact Me

Thursday Cottage

Brand Development & Management, Packaging, Design, Print, Digital

Company Brochure, Magazine & Digital Advertisements, Packaging, POS, Product Jar Labels, Swing Tags, Photography & Photo Retouching

The Company

Thursday Cottage is a heritage Wilkes & Sons brand, founded in 1963 by Hugh and Pam Corbin, named after a cottage near Spaxton, Somerset. Since joining Wilkes & Sons in 2002, the brand has continued crafting handmade jams, marmalades, honey, and curds in Tiptree, Essex — preserving the authentic taste and traditional open-pan cooking methods from its origins over 50 years ago.

Brand Development & Management

I began working with Thursday Cottage in 2018, initially focused on designing their new product jar labels. Over time, my role expanded to managing their entire brand identity, including creation of brand assets, product packaging, and collateral design.


Projects include company brochures, bespoke packaging, magazine and digital advertisements, POS materials, swing tags, and photography/retouching services. This holistic approach has ensured brand consistency across all touchpoints while maintaining the heritage and quality the brand is known for.

Results

Brand Cohesion: Established a unified visual language that respects the brand’s heritage while modernizing its appeal, ensuring consistent presentation across all product ranges and marketing channels.
 

Packaging Impact: Designed clear, elegant jar labels and swing tags that enhanced shelf presence and consumer recognition, supporting new product launches and range expansions.
 

Marketing Support: Delivered engaging print and digital ads that helped elevate the brand profile in retail and consumer markets, driving awareness and sales.
 

Photographic Quality: Provided high-quality photography and retouching to showcase products in their best light, reinforcing premium positioning.

Availability

’m currently open to taking on freelance or contract projects in brand management, packaging design, print and digital marketing materials, and product photography support.


If your brand needs consistent, professional design with a creative yet practical approach, let’s connect and discuss how I can help enhance your visual identity and marketing impact.


Get in touch for rates and availability.

get in touch

Thursday Cottage

Deluxe Range - Spot UV Packaging Design

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