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Reflect Design
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Sportstiks®

Brand Development & Print, Project Management, Athletics ID Design

Company Folders, Product Brochures, Exhibition Pop-Ups, Marketing Leaflets, Campaign Envelopes, Photo-Retouching, Proofing Sheets, Product Design


Race Bibs, Tri-Sets, Racking Stickers, Wristbands, Tattoos, Bike Boards, Event Pack Envelopes, Event Forms, Stickers — for over 400 events, including Ironman, IronKids, Tough Mudder, Nuclear Races, Olympics, Brownlee Tri, Square Mile, and more…

The Company

Sportstiks® delivers complete athletic ID solutions for some of the world’s top running, cycling, swimming, triathlon, OCR, and functional fitness events.


They provide event organisers and participants with bespoke race-day products — from race bibs and tri-sets to waterproof tattoos and racking stickers — all designed for high performance, ease of use, and brand alignment. 


Their offering streamlines the pre-race experience for everyone involved, helping events run smoother and look more professional.


Visit them at:  https://sportstiks.com

THe BRief:

In an early meeting with the Sportstiks® team, it became clear they were hitting a growth curve — fast.


The company had a solid product range, a recognisable logo and colour palette, but very few supporting marketing materials. With increased visibility from top-tier events like the Olympics, demand was surging — but their visual identity wasn’t keeping up.


The website was mid-build, imagery was limited, and their in-house team was overstretched. They needed a structured, professional design approach — quickly.


On top of this they were also in-undated with new event orders and they were struggling to fulfil product orders in-house for these time sensitive events.

Project Objectives

Develop a cohesive marketing suite to support sales and brand presence.
 

Design and produce an A4 presentation folder for marketing packs.
 

Create brand guidelines to ensure consistency across all materials.
 

Support the internal team with brand management, templates, and product design consultation.
 

Handle artwork overflow for urgent, high-volume race ID production.
 

Assist with product development and technical cutter guides for new athletic ID innovations.

The fulfilment

We began by establishing a stronger brand foundation — refining Sportstiks® visual identity and translating that across a core set of assets. These included:


• Custom company folders, letterheads, and campaign envelopes.
 

• Product brochures and information leaflets for multiple sporting sectors.
 

• Exhibition materials: pop-up banners, roller stands, and sample bags.
 

• Campaign stickers and promo items tailored to individual events.

Outcome

Sportstiks® is now a trusted name in elite-level athletic ID. With a confident, unified brand identity and a full marketing toolkit, their sales team is better equipped, and their production pipeline is smoother and more scalable.


The refreshed identity has strengthened brand credibility at exhibitions, improved client communication, and supported growth into new event sectors.


Are you a sports brand or sporting event specialist?

Whether you’re building from scratch or refreshing a tired marketing suite — let’s talk.

Get in touch

Sportstiks ® - Brand Development

Photo-Manipulation and Retouching

    Sportstiks ® Product Brochure

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