Brand Development & Print, Project Management, Athletics ID Design
(Company folder, product brochure, leaflets, campaign envelopes.
Athletics ID: (Race Bibs, Tri-Sets, racking Stickers, Wristbands,Tattoos, Bike Boards, Event Envelopes, Photo-retouching and manipulation, proofing sheets and product design)
Sportstiks® provide a complete athletic ID solution, supporting some of the world’s top running, cycling, swimming, triathlon, OCR and functional fitness events and competitions.
Supplying competitors and event organisers with race products that are easy to use and entirely bespoke.
From Race Bibs, Tri-Sets, Wristbands, Waterproof Tattoos, Racking Stickers, Bike Boards, Event Envelopes, to Collation and more...
Offering both the competitor and the event organiser a streamlined pre-race experience.
To find out more about the company visit: https://sportstiks.com
Following an initial meeting with the director and sales team at Sportstiks®, it was clear they needed some outside support.
They had no marketing materials to speak of, a logo and a colour palette, a limited amount of event imagery, a website in the throws of being built,
The company had grown quicker than expected due to its innovative products, the launch of their waterproof tattoos and exposure at several top sporting events including the Olympics.
New client enquiries were piling up and the sales and marketing team were under pressure to get a marketing suite put together, to aid their communications and marketing activities.
On top of this hey were also in-undated with new event orders and the in-house designer was struggling to fulfil product orders for these time sensitive events.
• Create a marketing suite to aid sales and marketing activities.
• Through the development of marketing materials, starting with the folder and stationery, explore potential design solutions that will express the companies visual identity and brand clearly, exploring styling, graphical elements and incorporating key event photography.
• Promote consistency throughout their business and communication materials.
• Brand management, quality control and consultation for any design work produced by the Sportstiks® team.
• Artworking support for the upsurge in product orders.
• Design development and template /cutter guide creation for new athletics products released.
Through the design and development of Sportstiks® marketing suite I developed a stronger identity and got the new guidelines in place.
Before rolling the new design out over the list of marketing assets the team required, which included:
Then working closely with the sales, technical and production team to understand their product requirements and specifications, For many year after I supported the team with new product template creation and artwork fulfilment for a multitude of orders for some of the worlds top sporting events.
Need design support? Whether just starting out or already established and in need of a marketing suite or does your current sales and marketing materials need refreshing?
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