E2E Exchange

The Company

Founded in 2011, by Shalini Khemka CBE, E2E is an exciting and ground-breaking powerhouse of entrepreneurs, investors, non-execs, and SME focused corporate organisations. Their mission is to develop the largest and most active entrepreneurial ecosystem in the UK to enable extraordinary entrepreneurship.

With opportunities to connect with the finest entrepreneurs and services in the UK. From connectivity, collaboration, investment and mentorship to offering a suite of business and lifestyle benefits, their membership opens the doors to a world where meaningful connections pave the way for unparalleled success.

THE E2E 100:

The E2E 100, launched in 2023, nd was a natural progression for the E2E community. In partnership with 'The Independent', they have taken over their "Top 100 Awards", which recognises the contribution that the fastest growing companies have made to the UK's economy.

There are six E2E 100 league table categories, published over a six month period: Tech 100; International 100; Female 100; Job Creation 100; Dynamic 100 and Profit 100. The top 100 companies in each category are selected based on independent research and data analysis by Experian and Go Live Data, with the release of each table marked at a celebratory event at either the House of Lords or House of Commons.

The Brief

Develop a new brand / visual identity, to reflect the launch of the E2E100 Awards. It's objective, to sit with the current E2E brand, and to reflect the prestige, the purpose and location that the E2E Top 100 Awards has.

This brand / visual identity was be rolled out across, the venues / events set design which included: lecturn graphics, a backdrop, table cloth and roller banners),

Each of the six events also required; attendee ID Cards; event brochures; looped Powerpoint Presentations / Slide Decks. And for marketing purposes, landing pages; and social media tiles.

The process:

Lots to think about with this project brief. I started with the logo, keeping E2E's colours and fonts. then moving on to exploring various styling options, and a feature image that could be used generically across all six events. Working closely with the E2E team the styling and image to use was selected.

The new design was then rolled out across the venue's generic event materials: Roller Banners, Lectern Graphic,

a Backdrop, Events Set Design and attendee I.D. Cards.

Followed by event brochures landing pages, social media tiles and looped slide deck presentations, for each of the six award categories which would take place throughout the year.

The Outcome - A happy client!!

Though there was lots to get through, especially in the early stages of this project. All involved were delighted with the final results and the timely manner in which all projects were managed and delivered.

The events were a huge success and have given E2E's brand awareness a huge boost and a healthy in-fluctuation of members.

E2E100 is now in its third year and continues to engage and recognise the contributions the UK's entrepreneurs and companies make to the UK's economy.

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