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Reflect Design
  • Home
  • About me
  • Services
  • Portfolios
    • Recent Projects
    • Archived Projects
    • Website Design
    • Logo Design
    • Client List
    • Testimonials
  • Contact Me

E2E Exchange

Campaign Brand Development, Design, Print & Digital

Event Brochures, Roller Banners, Event Set Design, ID Cards, Landing Pages, Social Media Tiles, PowerPoint Presentations

The Company

Founded in 2011 by Shalini Khemka CBE, E2E Exchange is a dynamic network of entrepreneurs, investors, non-execs, and SMEs focused on building the UK’s largest entrepreneurial ecosystem. They connect members with opportunities for collaboration, investment, mentorship, and business growth.

The E2E 100 Awards

Launched in 2023 in partnership with The Independent, the E2E 100 Awards celebrate the fastest-growing UK companies across six categories — Tech, International, Female, Job Creation, Dynamic, and Profit. Each category’s Top 100 is published after independent data analysis, with celebrations held at prestigious venues including the House of Lords and House of Commons.

The Brief

Develop a new brand and visual identity for the E2E 100 Awards that complements the existing E2E brand while capturing the awards’ prestige, purpose, and elite venue settings. 


Roll out the branding across event materials including set design, lectern graphics, backdrops, table cloths, roller banners, attendee ID cards, brochures, landing pages, social media, and PowerPoint presentations for all six award events.

The Process

Created a fresh logo variation using E2E’s established colors and fonts.
 

Developed a versatile feature image and visual style suitable for all six award categories.
 

Collaborated closely with the E2E team to finalize branding direction.
 

Applied the new brand identity across all event touchpoints — venue graphics, print collateral, digital assets, and event presentations.

RESULTS

Consistent Brand Impact: Delivered a unified, prestigious look across all six award events, boosting E2E’s reputation as a top UK entrepreneurial network.
 

Successful Event Execution: Branded materials enhanced the experience at landmark venues like the House of Lords, earning praise for professionalism and visual appeal.
 

Increased Engagement: The campaign drove membership growth and raised brand awareness, positioning E2E as the go-to community for entrepreneurs.
 

On-Time Delivery: Managed multiple event assets efficiently across a tight schedule, maintaining quality without compromise.
 

Future-Ready Assets: Developed templates and tools for streamlined future campaigns, reducing turnaround and ensuring brand consistency.

have a similar event to organise?

I’m currently open to new freelance and contract opportunities, whether you need short-term support for a specific project or long-term collaboration to help maintain and grow your brand presence.


I can seamlessly integrate into in-house teams, agencies, or work independently to deliver fast, high-quality design solutions across print, digital, and event materials.


If you’re a recruiter or business looking for a versatile designer who understands the fast pace of campaigns and the importance of brand consistency, let’s connect.


Contact me to discuss your project needs, timelines, and rates.


Get in touch

Event Pack includes: Landing Page Design, Backdrop, Lectern and PPT  Stage Presentations.

Brochures, Social Media Tiles, PPT Presentations and Landing pages for each of the six events.

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