With over 25 years in the design industry — and 17 years leading Reflect Design — I bring senior-level expertise to brand, print and digital projects across a wide range of sectors.
I founded Reflect Design in 2009 with a clear intention: to deliver high-quality, strategically grounded design without unnecessary layers or inflated overhead. Since then, I’ve partnered with SMEs, national brands, charities and in-house teams — providing clarity, consistency and dependable creative support.
Today, Reflect operates as an independent, founder-led consultancy. Intentionally lean. Personally accountable. Senior-led from first conversation to final delivery.
My career spans agency, studio and independent consultancy environments, giving me a broad commercial perspective alongside creative depth. That experience shapes how I work.
I don’t design for decoration.
I design to communicate clearly, support business objectives and strengthen brand equity.
Every project begins with understanding — your audience, your objectives and your challenges. From there I develop structured, considered design solutions built to perform across print and digital.
Clients work directly with me throughout. There are no handovers and no dilution of thinking — just clear communication and consistent execution.
Since establishing Reflect Design, I’ve delivered over 11,000 individual projects for more than 200 clients — building long-term partnerships across sectors including property, education, charities, retail, technology and professional services.
Many of those relationships span years, not months. That consistency reflects trust, reliability and results.
If you’re looking for experienced design support without the overhead of a large agency — but with the same level of professionalism and strategic insight
— Reflect Design offers that balance.
With over 15 years of experience, designing professional logos, brand and visual identities, that stand out from the crowd for new business start-ups.
Along with brand guidelines, business stationery, corporate brochures, presentations, leaflets, websites and social media content. We can even translate your brand and visual identity to vehicle graphics and shop signage.
Giving you a professional, consistent presence through-out your marketing suite and across the entire business.
Starting a new business? Get in touch for a no-obligation consultation
Whether you’re looking to build a relationship with a designer that can assist you with your marketing design needs both print and digital.
Or if you are in need of a brand refresh, or you wish to focus on specific product or marketing campaign.
I can help you create outstanding marketing and communication materials, ensuring all projects engage and communicate effectively with their target audiences. Getting the customer engagement and results you are aiming to achieve.
If you are seeking a professional freelance designer, using my services is an effective way to achieve professional, cost-effective results.
Freelance designers are an invaluable support to local charities and community ventures.
I love helping our local community wherever possible by promoting these worth while causes.
I provide a lower-rate design services for charities and grass roots clubs, as well as sourcing, ‘the best prices on the market" for any printed materials required, helping you to make the most of your budget.
Contact me to discuss your requirements or to find out if you could save on your annual design and print costs.
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