Brand Development & Rollout
Working from an existing logo and core colour palette, I developed a wider visual identity system and rolled it out across brand guidelines, outreach materials, event graphics, posters, leaflets and promotional items.
Arise is a local charity supporting young people aged 11–19 across Brentwood and the surrounding areas.
Working from an existing logo, colour palette and typography, the project focused on developing a wider brand system that could be applied consistently across outreach activities, events, printed materials and promotional items.
I developed the supporting brand style, illustration assets and secondary colour palette, alongside AI-assisted image enhancement to create campaign-ready visuals.
The project also included brand guidelines and the rollout of the identity across a wide range of event, promotional and outreach materials, from large-format graphics through to printed collateral and merchandise.
The project gave Arise a stronger, more consistent visual presence across both community outreach and printed promotion.
The final rollout created a recognisable brand system that works across large-format event graphics, practical handouts and smaller promotional items — giving the charity a flexible identity toolkit to support future youth engagement.
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