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Reflect Design
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freedom from torture

Legacy & Philanthropy Campaign Design, Development, and Print

12pp Booklets, Campaign Letter, Envelopes, Social Media Tiles, Publication, and Digital Advert

OBJECTIVE

Increase donations and supporter engagement over the 2022-2026 period to enable Freedom from Torture to continue campaigning and expand survivor support services.

Overview

Freedom from Torture is a UK-based charity supporting survivors of torture, helping them heal trauma, rebuild trust, and rebuild their lives. Led by survivors, the charity campaigns for their rights, particularly asylum seekers in the UK.


I was tasked with designing a legacy and philanthropy campaign aimed at encouraging supporters to leave gifts in their wills.

Key Contributions

Developed a cohesive multi-channel campaign aligned with Freedom from Torture’s strong brand identity and guidelines.
 

Designed printed mail-outs including introduction letters, response forms, and coordinating envelopes.
 

Created supporting digital assets: 12-page booklets, social media tiles, email shots, and digital adverts.
 

Provided design options to ensure the final materials met both brand and campaign goals.
 

Delivered final print materials efficiently, working smoothly with the marketing team to minimize revisions.

Results

Campaign was well received, contributing to a measurable increase in donations and gifts left in wills during the year.
 

Enhanced the charity’s visibility and supporter engagement across both print and digital platforms.
 

Built trust as a reliable creative partner, currently engaged in updating the campaign for release in March 2025.

Availability

Working with a charity or non-profit? Need expert design support to raise awareness or funds? Let’s connect.


Contact me to discuss your project.

Contact me

12pp Legacy Campaign Booklet

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