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Reflect Design
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    • Selected Work
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the tribe hair & beauty loft

Brand Identity, Website Design, E-commerce, Packaging, Signage & Salon Interiors

Brand Identity, Website & E-commerce, Product Packaging, Signage, AI Image Creation and Marketing Materials.

OVERVIEW

The Tribe Hair & Beauty Loft is a new salon concept specialising in textured hair, braiding, beauty services and retail products.


Starting with a blank canvas, the project involved developing a complete brand identity and customer-facing experience for the business. The objective was to create a premium, contemporary brand that reflected both the salon's specialist expertise and its community-focused ethos.


The final identity was rolled out across signage, interiors, packaging, marketing materials, digital platforms and a fully integrated website featuring online booking, payment processing and e-commerce functionality.

MY Contribution

I led the project from concept through to launch, developing the brand identity, visual language and supporting assets that established The Tribe's market presence.


The project included logo design, colour palette and typography selection, website design and build, AI-assisted image creation, product packaging, exterior and interior signage concepts, printed marketing materials and launch campaign assets.


Alongside the creative development, I designed the salon's retail product range, creating packaging and labelling systems that aligned with the wider brand. 


From initial strategy and concept development through to production-ready artwork and implementation, the project delivered a cohesive brand experience across both physical and digital touchpoints.

DELIVERABLES

  • Brand identity development 
  • Logo design and logo system 
  • Colour palette and typography selection 
  • Website design and build 
  • Online booking and payment integration 
  • E-commerce product setup 
  • AI-assisted image creation 
  • Product packaging and labelling 
  • Exterior signage concepts 
  • Interior branding concepts 
  • Launch leaflet design 
  • Social media assets 
  • Production-ready artwork

RESULTS / OUTCOME

The Tribe launched with a fully developed brand system, providing a consistent customer experience across physical premises, digital channels and retail products. The project established a professional foundation for future growth while creating a distinctive identity within the textured hair and beauty sector.

STARTING A NEW BUSINESS?

Successful brands are built through consistency, strategy and thoughtful design across every customer touchpoint.


Let's discuss how we can bring your business to life.

Contact me

AI assisted exterior image -showing signage and lighting

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